Written by Marc Weiss, CEO and President of Management One and Retail ORBIT

"I do not like them, Sam I am. I do not like green eggs and ham." — with appreciation to Dr. Seuss

How often do we make judgments and decisions without experience? How often do we make decisions because we do not like someone? Did the narrator in the book not eat green eggs and ham because he/she did not like Sam I am?

And yet, Sam was persistent, passionate, believed in his product and never stopped asking. Sam never asked why when he got a no; he just kept asking, "Would you like them here or there?" and kept hearing the response, "I would not like them here or there. I would not like them anywhere." One could certainly argue that Sam was annoying.

So, this brings up some fundamental questions about how we think about our businesses. Do we make decisions based on how we feel about someone?

"I do not buy that line because I don't like the rep." You have one bad experience and base all future decisions on that one-time event?


Are they based on experience or non-experience?

"I can't sell that!"

"We had an event and it didn't work."

"I don't want to reach out to my clients more than X times a week, month or year."

Do we prejudge our customer's like and dislikes based on our own beliefs? Do we let our own biases get in the way of potentially positive outcomes?

How open are you to new experiences and new idea? If you start with "How am I going to grow my business by X number of dollars in the next period?", it allows you the path to think about new things. It allows you the path to think about new things. It allows you to experience from the get-go, rather than being like the narrator in this book, who finally relents at the very end.

"I do so like green eggs and ham! We can all use a Sam I am in ourselves... and in our people. "Thank you! Thank you! Sam I am!"


One Step Retail Solutions is a proud partner of Management One.