Written by the One Step Blog Team

When a retailer becomes a One Step customer, our involvement with their business goes beyond software implementation and technical support. We make it our business to be there every step of the way supporting their needs as they grow and succeed. So, when we hear from our customers of their latest endeavors and successes, we love sharing it with the world.


This past month, USA Surfing announced that BSR Surf Resort in Waco, Texas will be the official training facility for the 2018 World Junior Championship Surf Team and the 2020 USA Olympic Surf Team. The news will certainly drive more visitors and surfing enthusiasts to the park's wave pool, food and lodging opportunities, and pro shop.


Among the retailers servicing the shopping needs of BSR Surf Resort's visitors will be One Step's very own retail customer, Surf Ride. Founded in 1974, Surf Ride is truly one of the last surviving core family owned surf shops in the United States! They specialize in having the best boards, wetsuits, and clothing that the surf industry has to offer. Their focus on delivering a wide selection of quality surf products to their customers has made them California’s premier surf retail store.



In May, Surf Ride made its first stride to strengthen its brand presence beyond California's borders by opening its fourth location at the BSR Surf Resort. Surfing in Texas? That's right! Its beaches on the Gulf of Mexico generate quality surfing for many Texans and surfers from nearby states. A surf store opening its doors in the midst of cowboy country doesn't sound so far-fetched after all. Surf Ride is simply going where the waves of opportunity take them.


Opening one’s doors in a new location can be trying to any retailer’s nerves. But, with the announcement of the US Olympic and World Junior Surf Team coming to Waco, the opportunity to capitalize on the many surfing aficionados drawn by the news will definitely be a wave that Surf Ride will be riding to success.


We wish Surf Ride the very best in their new location!



What Surf Ride has to say about Retail Pro and One Step.

"We purchased Retail Pro because our previous programs were not efficient and our business needed accurate reporting asap. Surf Ride went straight to the source of this renown program Retail Pro. One Step Retail made this transition so smooth. The representatives at One Step have exceeded our expectations in guiding and training us on the program. As we near our implementation period's end, we cannot be any happier with the time and efforts One Step has given us. Our One Step Implementation Specialist has been so knowledgeable and timely in every need as we still navigate the program and get it dialed in....he is awesome!!! Retail Pro is an amazing program and the design is very apparently spot-on for retail business." —  Natalie Moreno, Surf Ride Account / Officer Manager